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W13 Reflection: Ranking, Link Building & Google Analytics

This week in my web business creation class we focused on more search engine optimization strategies including using feedback from online audit services as well as link building strategies. Because I am holding off on officially starting cupidcrates.com for a while (notice that link building) I focused more on establishing strategies that will work within […]

W12 Reflection: Social Media for SEO & Social Networking

This week in my web business creation class we finally got into social media and how it can be used for SEO and marketing purposes. Because I have taken a social media marketing class I tried to take this opportunity to focus on what I will do with Cupid Crates' social media once I have […]

W11 Reflection: Landing Page Optimization & Basic SEO

During this week we studied the basics of Search Engine Optimization (SEO) and landing page optimization. Because I worked at a marketing agency I pretty much knew all the material that we were taught, but it made me realize that I am not utilizing any of the knowledge and skills that I have so this […]

W10 Reflection: ROI & Optimizing Ad Performance

This week in my web business creation class we finally launched our ad campaigns and learned how to optimize them which we will be doing over the course of the next two weeks. One of the things that we learned was how to setup and implement Google Analytics on our websites. This is important for […]

W09 Reflection: Relevance & Quality Score

This week was all about big brother. When I say that, I am being a little facetious but really this week has shown me how much Google really matters for businesses and how important it is to track user information. At the beginning of the week we learned about quality score which is an advertising […]

W08 Reflection: Ads

This week in my online business creation class we had a pretty light workload with only one assignment. We focused primarily on the ads we created last week and how we can improve them to make them as effective as possible. I received a few suggestions from classmates and saw some things that I really […]
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